THE STORY BEHIND THE FT'S SUCCESSFUL BRAND PLATFORM

A rallying cry to make business better, The New Agenda has generated more earned coverage than any other brand platform in the history of The Financial Times. Watch Finola McDonnell, Chief Communications and Marketing officer at the FT and Will Sansom, Head of Strategy at the Brooklyn Brothers to find out how resetting capitalism had to start from the inside out. First featured at the Most Contagious Event 2021.