Woman seen from behind at a studio mixing console, wearing a brown velour hoodie embroidered with “Just One.”

REMIXING FAN NOSTALGIA

FANLORE

We spotted Susan Boyle’s emerging Gen Z fandom, paired it with Cornetto nostalgia and created a Cornetto Max remix of the UK's iconic 1990s ‘Just One’ jingle.​

FANFUEL

Mirroring the lore of music fandoms, we borrowed the playbook of a major album launch. Carefully styled ‘leaked’ images teased the collab, and fans did the speculating and sleuthing for us. Then came the reveal: Susan Boyle by gondola from Little Venice to a pop-up signing in Camden.​

FAN & BRANDIMPACT

Fandom took over. 1M+ social engagements, 223K shared with their friends, 25M+ track views on TikTok and a comment from Katy Perry. Earned features in Vogue and organic discussion on This Morning, Loose Women and GMB. The result: Cornetto broke the internet and saw its highest search interest in five years.​

Smiling woman in sunglasses and a fur coat rides a gondola on a canal, draped in a Cornetto Max blanket.
Woman in headphones sings passionately into a studio microphone, wearing a brown velour hoodie.
Woman with a platinum bob, tinted sunglasses and a fur coat poses beside a microphone in a red recording studio.
Woman seen from behind at a studio mixing console, wearing a brown velour hoodie embroidered with “Just One.”

“Susan Boyle's Iconic Cornetto Comeback Just Saved Our Summer.”

METRO

“Wait... What Is Happening With Susan Boyle?”

VOGUE

“I dreamt this dream.”

KATY PERRY

MastercardFROM FAN TO FEATURED
Flowers
LEGO®ALL LOVE BLOOMS HERE
Two young women walk down a busy street at night, surrounded by photographers and security; one holds an ice cream bar.
MagnumA NEW IT GIRL ERA