Promote Iceland
Inspired by iceland

“Hey GuÐmundur.

Did Wes Anderson direct your advert?”

@papasmurff600

Ask GuÐmundur

The Challenge

How to drive growth in Icelandic tourism by cutting through the insta-filtered propaganda of traditional country marketing?

The platform

Inspired by Iceland is a people powered platform that has driven Icelandic tourism over the last nine years. From making the world Honorary Islanders to creating the world’s first Human Search engine with the Guðmundurs of Iceland, Inspired By Iceland has constantly re-written the rules of traditional tourism marketing.

The response

The most successful campaign in tourism marketing over the last decade, Inspired by Iceland has helped drive a 400% growth of tourism to Iceland, winning every major creative and effectiveness award. Even Obama has been a fan.

“ICELAND INVITES YOU TO SEND YOUR QUESTIONS TO #ASKGUðMUNDUR,

I GATHER THAT ICELAND HAS A LOT OF FOLKS NAMED GUðMUNDUR AND THEY’LL ANSWER!”

Barack Obama

RESULTS

  • 2.200

    Pr Articles

  • 298M

    Impressions

  • 15:1

    ROI